How To Buy Yeezys: Our Top Tips For The Latest Sneaker Releases


If you're a sneaker fan and you're trying to figure out how to buy Yeezys, you're in the right place.

We've put together a guide to help you secure some of the most highly sought-after sneakers from the creative vision of Kanye West.

We've also highlighted a few top tips along the way to ensure you keep up with all the latest Yeezy releases, something which we feel is particularly important right now as Yeezys consistently feature among some of the best sneakers for summer.

Whether you're after a pair of the new Hi-Res 700s, or you're looking ahead to the "Dark Beluga" 350 v2 release, we've got you covered right here.

How To Buy Yeezys - Retail

Your first port of call when it comes to buying new Yeezys on release day should be to check all the retailers.

There are a few options where you can try your luck; however, we'd recommend checking out the official adidas store first as it's one of the first places new Yeezys arrive.

adidas also allows you to sign up for alerts about when and where the latest releases, like these "Granite" 350 v2s, will be made available, which can be particularly useful when it comes to delays and rescheduled launch dates.

adidas website image from the Yeezy subsection with a sign up to Yeezy alerts option.
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Credit: adidas

adidas also has a CONFIRMED app which, not only allows you to buy Yeezys directly, but also allows you to set reminders and receive push notifications on all the soon-to-be-released drops.

At RealKit though, we strive to provide the latest and most up-to-date release date news before the sneakers make their way onto the CONFIRMED app, so make sure you check out some of our release date articles right here.

adidas screenshots from the CONFIRMED app.
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Credit: adidas

Our final recommendation would be to check out the Yeezy Supply website which is Kanye's official online store and strives to give fans a fair chance at securing Yeezys before they sell out.

During a Yeezy drop, you're placed in a virtual waiting room where you're randomly assigned a position in a queue.

When you reach the front, you then gain access to the store where you secure your pair of Yeezys a little more comfortably.

It's widely reported that Yeezys tend to go live here at random times within the hour prior to the official release time, so make sure you keep this in mind next time you're looking to pick up a pair.

How To Buy Yeezys - Raffles

More often than not, high-profile sneaker drops will now launch via raffle releases at selected retailers.

All raffles tend to work in the same way whereby you're given a number as part of a draw for a specific pair of Yeezys. If your number is picked at random, then you're then given the opportunity to buy the sneakers through that retailer.

There are several retailers which run raffles including adidas via the CONFIRMED app on occasion. However, we'd also recommend checking out the SNS store as it is often one of the first to load up raffles for limited kicks.

SNS website image from store advertising SNS Summer 2022 collection.
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Credit: SNS

Some other notable websites where Yeezy raffles usually take place include End Clothing and JD Sports if you're from the UK.

How To Buy Yeezys - Second Hand

Although buying Yeezys through raffles and directly from adidas can work, there will no doubt come a time when you miss out on a drop you're desperate to get your hands on.

All is not lost though, because there are several great second-hand resale sites that give you another chance to secure the Yeezys you desire, many of which we mention in our list of the best places to buy sneakers right here.

For example, StockX is a go-to website for many when it comes to buying sneakers as it essentially treats reselling shoes like the stock market, providing you with information on how prices fluctuate over time to help you decide when is best to buy.

Not only that, but the company has its own authentification process that ensures every single purchase you make is legit so you don't end up with a fake pair.

StockX website image from stores Yeezy subsection.
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Credit: StockX

For some of the most hyped Yeezy drops, we'd also suggest keeping an eye on GOAT.

GOAT is similar to StockX in that it's a sneaker resale site that allows you to either bid or buy listed Yeezys instantly, which then receive authentification before getting sent to you.

Frequently Asked Questions About Buying Yeezys

There are often several questions that spring to mind when it comes to buying new Yeezys. Don't worry though, we've answered some of the most common queries right here.

When Do Yeezys Drop?

adidas usually announce official Yeezy release dates ahead of time, which often get listed under the upcoming section on the CONFIRMED app.

As mentioned though, we try and cover all the latest Yeezy launch date news and rumours ahead of time at RealKit to keep you in the loop with all the upcoming releases.

How Much Do Yeezys Cost?

Yeezys range drastically in price depending on the model.

Generally speaking, 500 and 700 v3s are the least expensive in the Yeezy range, with the 950 boots often taking the crown as some of the most expensive Yeezys around.

350 v2s, despite being some of the most popular, are actually one of the cheaper Yeezy models available. However, their popularity does mean they can be among some of the most expensive to buy second-hand.

Why Are Yeezys So Popular?

There are many reasons why Yeezys have become some of the most popular sneakers on the market, with perhaps the ultimate driving force being the star power of the man behind them - Kanye West.

Another reason is that the original adidas Yeezy releases were incredibly limited in terms of stock, so many people weren't able to buy a pair which, in turn, created more buzz around the Yeezy brand and a greater want for its sneakers.

It's also worth pointing out that there have been some amazing Yeezy designs and colourways over the years that have capatalised of adidas' expertise, therefore making them even more enticing.

Read More: Best Places To Buy Jordans - Our Top Picks

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