Clash of Clans spending dropped almost 50% in three years

Clash of Clans has sat at the very top of the most popular mobile games since its release in 2012. That being said, recent reports suggest a worrying trend for the series.

What Do Those Reports Say?

The clash empire has grown substantially over the last nine years. After the immediate success of Clash of Clans, the team went to work on Clash Royale, another popular multiplayer game.

Clash of Clans and Clash Royal managed to generate a combined $1.47bn in 2016. This figure dropped down to $1.25 bn by the next year. The numbers fluctuated over time but had a general downward trend until we got to the current stats.

In 2019, Clash of Clans made $528.56m, while Clash Royale made $318.27. By the following year, those figures dropped to $483.32 and $209.36 respectively.

To put this into simpler figures, between 2018 and 2020, Clash Royal revenue dropped by 34% and Clash of Clans purchases dropped by 9%.

What Does This Mean?

As is natural for any online game, this means the player figures, or at least the revenue, is declining slowly. User figures haven't been published since 2016, but this revenue decline points at the player base itself doing the same.

This doesn't mean the game is dying, it simply means fewer people are buying from it. That revenue is still huge and a thriving scene can still be found in the servers but, perhaps, the more casual players have started to leave finding the more dedicated players left behind.

This is a natural process in online games and the servers will likely still find tens of millions of player regularly signing in and decimating each other.

Alternatively, it could mean that Supercell merely has to offer some better in-game purchases. Either way, we're looking forward to seeing what they do next