Jameson Partners With Football Manager To Create Unique Event

Steve Sidwell and Tony Jameson laughing while drinking Jameson Irish Whiskey
Credit: Jameson Irish Whiskey and Football Manager

Steve Sidwell and Tony Jameson laughing while drinking Jameson Irish Whiskey
Credit: Jameson Irish Whiskey and Football Manager

Football Manager and Jameson Irish Whiskey have come together to create the "Must Be A Manager" event, which will feature ex-professional footballer Steve Sidwell and comedian Tony Jameson.

This event is a Twitch challenge where Steve Sidwell will try to take Newport County to League One. However, the viewers are the ones who will make the key decisions, using the Twitch chat to decide the tactics, transfers, squad selection, and much more.

Tony Jameson will host "Must Be A Manager" and do his best to help Steve Sidwell find success in his first managerial role.

An Event that Will Bring the Football Manager Community Together

The "Must Be A Manager" event is just what the Football Manager community needed. With Football Manager 25 being delayed and with some beloved features being removed from the new entry, the Football Manager community was in desperate need of something that would bring it together.

"Must Be A Manager" will do just that, as fans will need to join forces to help Steve Sidwell and Tony Jameson lead Newport County to League One, which will certainly be a hard bust excticking challenge.

Steve Sidwell and Tony Jameson in a "Must Be A Manager" event promotional picture
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Credit: Jameson Irish Whiskey and Football Manager

This will be a month-long event, starting on 29 January, and there will be a total of 10 streams. Most streams will feature Steve Sidwell and Tony Jameson, however, a few will see Jameson be joined by some of the biggest Football Manager Twitch creators.

The expertise of the Football Manager Twitch veterans can be a game-changer and get Newport County closer to the promised land. But that's if fans agree with the creator's advice because, at the end of the day, the fans have the last word.

Big transfers, unique tactics, exciting games, a lot of laughs, and a time well spent, are what you can expect from the "Must Be A Manager" streams. If you're a Football Manager fan you need to tune into the TonyJamesonFM Twitch channel and experience this unique event.

You will be eligible to earn fantastic prizes, such as signed jerseys, EFL match tickets, and some Jameson Irish Whiskey merchandise. So what more reasons do you need to check out this one-of-a-kind event?