Reuters/MASSIMO PINCA
La Liga has been a fixture of Sky Sports programming for the last 20 years until this summer when Eleven Sports pick it up, leaving a huge hole in the television company's sports package.
If this news weren't big enough, it has been followed up by the news that the UK's broadcasting rights for Serie A will also be taken up by the Italian company.
Serie A has been on BT Sport for the last few years who ceded the rights to Eleven Sports, despite the fact that Cristiano Ronaldo has recently joined the league and created a surge of interest.
With two of the biggest football leagues in the world moving onto a relatively unknown streaming service, it will be interesting to see how the TV powerhouses react.
What does it mean for fans?
Currently, we are used to seeing La Liga and Serie A on television platforms but now we are likely to see that change with a streaming service dedicated to the two leagues.
In a statement, Eleven Sports said:
The company have also announced that they are now in partnership with IMG, who have taken a minority stake in the company to help them get their product off the ground and running.
What is the service?
Eleven Sports will be a solely online streaming service. They have said in their statement that:
The company have also said that they are in discussions with major television broadcasters about bringing their product onto their platforms. However, that is only in the discussion stage at the moment.
No pricing structures have been announced yet but make sure to check Eleven Sports for regular updates.
What do you make of this new service? Let us know in the comments below.
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