EA Sports has announced a new multi-year partnership with LaLiga that could shape the future of EA Sports FC.
With FIFA and EA going their separate ways, we may have just been given our first look at an exciting future for EA's breakaway title.
EA Sports and La Liga Deal
EA and LaLiga have announced that they have entered into a one-of-a-kind, multi-year partnership that will allow both parties to deliver groundbreaking experiences for global football fans.
The agreement paves the way for new experiences, deeper in-game integrations and enhanced broadcast communications.
Starting in the 2023/2024 season, the partnership between EA Sports FC and LaLiga will include title naming rights for all LaLiga competitions, as well as the complete rebrand of LaLiga.
Deeper Integration
The announcement of this deal is certain to bring a smile to the face of Spanish football fans, with La Liga set to become the marquee division ahead of EA Sports FC.
This deal will enable EA to deepen their integration of La Liga into the game, with a better experience set to arrive in modes like Manager Career and Player Career.
Whilst the La Liga license packages already feature in the game, there's every chance that this will go even deeper when EA Sports FC rolls around.
Real-World Destination
In addition to the naming rights partnership, fans will experience benefits through technology, gameplay enhancements and development, and real-world football highlights.
The latter of these inclusions is certain to raise a few eyebrows, with EA Sports FC potentially seeing the arrival of real-world elements in the new game.
The arrival of real-world highlights in EA Sports FC could signal a whole new element to the game, with extended highlights potentially being available to view as part of the package, or as an additional pay-wall.
With EA holding exclusive rights deals with both the Premier League and Serie A, we could also see these two divisions offer real-life highlights packages in the future.
EA Sports FC is a game that promises to break new ground, and the integration of real-world elements could be the perfect way for the title to stand out from the crowd.