A strange new trailer for Madden 21 has come, and it brought plenty of questions.
So who and what is the "Spokesplayer"?
Madden 21 Spokesplayer
The Spokesplayer has arrived, and you can watch the first video of the series below:
The Spokesplayer is a unique addition to the Madden 21 brand voice, first teased on Twitter, and will highlight the best of the Madden and NFL communities over the year.
HEADSCRATCHER: The Spokesplayer is a first of its kind announcement
Comedian and actor Keraun Harris will be taking on the role.
Madden 21 release date
The new Madden arrives on 28 August, but for those that can't wait you can play early.
The Deluxe and MVP Editions both carry early access with availablity from 25 August.
Those with EA Access will get a 10-hour trial starting at some point this week. The expectation is it will be live on 21 August, though it could be earlier.
READ MORE: Madden 21: The Yard is Madden for a new generation