The mid-2000s were a weird period for basketball video games. NBA Live was still clinging to its name after all these years on the throne, and NBA 2K was rapidly gaining ground with cleaner gameplay and simulated-style presentation. But standing in between them was a third actor that rarely comes to mind: Sony's NBA series.
In the middle of it all was NBA The Life, a PlayStation exclusive from Sony’s San Diego Studio, the same team that now makes MLB The Show. It was a bold experiment that tried to mix standard basketball sim gameplay with a scripted story mode, long before 2K turned that idea into the foundation of its franchise with MyCareer.
NBA The Life Timeline

Here's a rundown of Sony's basketball gaming timeline.
NBA ShootOut (1996–2004, PS1/PS2)
Before The Life, NBA ShootOut was Sony's basketball franchise. It started on the original PlayStation in 1996 and continued through to NBA ShootOut 2004 on the PS2.
The franchise attempted to be Sony's equivalent of NBA Live, providing features such as play-creation options and silky smooth animations for its era. But although fine, it never reached the same level of quality or popularity as EA's flagship.
By 2005, the name was dropped and the series simply renamed as NBA, laying the groundwork for NBA The Life.
NBA (2005, PSP)
Sony reentered basketball's gaming scene with the NBA in 2005. It was significant in that it was the first licensed NBA title on a handheld console, the PSP. Players could finally bring their favorite teams and players along with them anywhere they went.
Sadly, the gameplay was lacking. You had official rosters, but not a lot else - no actual modes, no depth, and little motivation to play more than a couple of exhibition games. It was more of a novelty than a true competitor.
NBA 06: The Life Vol. 1 (2005, PS2/PSP)
This was where it got interesting. NBA 06 brought The Life, a career-type mode that played more sports drama than straight sim. Rather than simply kicking off a season, you progressed through drills, mini-games, and worked your way up into the league as a second-round draft pick.
It was more of a sports RPG than anything basketball gamers had ever seen. NBA 06: The Life Vol 1 also added a shot meter, which provided players with timing-based shooting reports. It was a smart concept that 2K would later develop into one of its most legendary features.
The issue is that, rest of the game played stiff in relation to NBA 2K6 and NBA Live 06. The concepts were innovative, but the gameplay did not live up to the same level.
NBA 07: The Life Vol. 2 (2006, PS2/PS3)

Sony pushed hard in 2006 with NBA 07, one of the PlayStation 3’s launch titles. Its big selling point was technical: full 1080p graphics at 60 frames per second, which was cutting-edge at the time. Presentation also took a step forward, with a TNT-style broadcast look that gave the game more authenticity.
On the PS2, The Life Vol. 2 picked up where the story mode left off with further improvements. But strangely enough, the PS3 version was released without The Life altogether. To release a game that was meant to take the franchise into the next level and omit its best feature was a strange decision.
NBA 08: The Life Vol. 3 (2007, PS3/PS2/PSP)

The third game retained the formula, introducing crisper graphics and brighter AI, and retaining the shot meter system. But now the competition between Sony and its rivals was apparent. NBA 2K8 was so much more realistic, and NBA Live is still NBA Live.
Sony's NBA The Life turned into the 3rd option that nobody wants.
NBA 09: The Inside (2008, PS3/PS2/PSP)

In 2008, Sony attempted again to breathe new life into the series with NBA 09: The Inside. It brought back the story mode on PS3, something players had been missing since the original game.
It was a welcome addition, but the timing was not right. 2K just reached a new level of popularity with its improving gameplay, and even though EA's 09 release was riddled with mixed reviews, Sony was still the last pick. Even with mini-games and improved presentation, it seemed like too little, too late.
NBA 10: The Inside (2009, PSP only)
By 2009, Sony just admitted defeat. The last title, NBA 10: The Inside, was released only on the PSP. Without ambition, it was more of a stopgap title. And with that, Sony quietly exited basketball gaming altogether.
Sony's NBA The Life Competition and Legacy
It’s strange to look back and realize that in the mid-2000s, three different developers, EA, 2K, and Sony, were all competing for control of the basketball genre. That competition forced innovation, and the entire genre benefited from it.
Many of the features we now associate with NBA 2K were actually pioneered by Sony. NBA The Life was effectively the prototype for MyCareer. The shot meter, a mechanic that players can’t imagine basketball games without, first appeared in NBA 06. Sony had ideas years ahead of its time, but never polished them, marketed them, or doubled down on their potential.
The Aftermath
When Sony stepped aside, the rivalry narrowed to just EA and 2K. And when EA stumbled, 2K took the crown outright as they continue bringing the best basketball simulation we could ask for. Had Sony stayed in the fight, the basketball gaming might look very different today. Maybe EA would have taken more risks. Maybe MyCareer would have evolved differently. What’s certain is that Sony helped set the stage, even if it didn’t stick around long enough to reap the rewards.
In the end, NBA The Life isn’t just a forgotten basketball game. It’s proof that even failed experiments can leave a lasting mark. Sony’s basketball games may have disappeared, but their ideas live on in the very titles that dominate the genre today.