Finding the perfect sneaker fit isn’t just about how it looks — it’s about comfort, performance, and avoiding anything that simply doesn't fit. And when it comes to Nike vs. New Balance, the differences aren’t just in the logos.
From length and width to overall feel, these two brands each have their sizing differences, but knowing the subtle distinctions can save you from ordering the wrong size and make every step feel right.
How Should Sneakers Fit?
Like adidas and ASICS, both Nike and New Balance offer a wide range of sneakers, from casual styles to performance-focused athletic shoes. Proper fit is crucial for comfort, support, and avoiding foot fatigue.
General Fit Guidelines (from Clarks):
- Toe space: Leave roughly one finger’s width between your longest toe and the end of the shoe. Press down at the front while standing to check the space.
- Flex point alignment: The shoe should bend where your foot naturally flexes, typically near the ball of the foot.
- Snug but not tight: The widest part of your foot should feel secure without being squeezed.
Nike vs. New Balance Size Guide
New Balance shoes generally run slightly larger than Nike. I've experienced this myself, having ordered both brands online in the same size and instantly noticing the extra space in the toe box of the New Balance pair.
Here’s a breakdown of typical length differences:
- A US 8.5 Nike is about 0.7 cm smaller than a US 8.5 in New Balance.
- A US 6 Nike is 0.3 cm smaller than its New Balance counterpart.
- A US 11 Nike is 1.1 cm shorter than a US 11 New Balance.
That’s not a huge difference, but if you’re between sizes, it can really affect how the shoe feels after a full day of wear.

Nike vs. New Balance Width Differences
Both brands offer options for wide feet, but their approaches differ:
- Nike: Provides a width chart, indicating when a wide-fitting shoe is needed.
- New Balance: Offers an extensive range of widths but doesn’t always specify when to choose wide-fit shoes.

If you’re unsure of how width codes translate, here’s a quick guide for Men’s US 8 shoes:
- B - Approx. 8.73cm
- D - Approx. 9.68cm
- 2E - Approx. 10.64cm
- 4E - Approx. 11.59cm
Note: Widths vary by shoe size. A US 6 and a US 12 won’t have the same D-width measurement.
Which Nike and New Balance Shoes Fit Wide Feet?
If you have wide feet, choosing the right model makes all the difference.
New Balance
New Balance sneakers tend to have a wider profile, making them a better choice for those with wide feet in general. However, the brand also offers various width options for its most popular models, including the New Balance 990v6.
Nike
Nike has made strides (pun intended) in offering wide-fit options, though the range is a bit more limited.
- Nike Pegasus 41 – Available in wide sizes
- The Nike Air Force 1 also offers a naturally wider fit thanks to its chunkier, boxier design. I've noticed this with my own AF1s, though how they fit for you personally may differ from what I've experienced. Bear in mind, Nike's Air technology makes a difference to the comfort with this one.
Ultimately, both brands offer wide-fit options, but New Balance has a broader range of widths.
Which Nike and New Balance Shoes Run Narrow?
Some models run narrower, particularly performance-focused designs.
Nike Narrow Models:
Certain Nike running shoes have a narrower fit, including:
- Nike Vaporfly 4 – Mesh uppers provide a snug, foot-hugging fit
- Entire Nike Free Range – Internal webbing can create a locked-in feel
New Balance Narrow Models:
Some New Balance running shoes also have a narrow fit due to knitted uppers. However, New Balance also has specially-made narrow-width trainers, such as 2A (X-Narrow), to accommodate different foot shapes.
Final Thoughts
Choosing between Nike and New Balance depends largely on your foot shape and fit preference:
- New Balance: Slightly larger and wider, ideal for wide or flat feet, or if you prefer extra toe room.
- Nike: Generally narrower, especially in performance models, but wide-fit options are available.
If you can, try on both brands in-store to find the best fit. When ordering online, use this sizing and fit guide to make an informed decision and avoid returns.
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