Microsoft's Xbox Game Pass service is an enticing deal all around, but some subscribers have demurred from signing up.
Now, it looks like Xbox Live Gold users are being funneled into becoming Game Pass members with a drastic price change.
New subscribers will be paying much different prices for Xbox Live Gold with these changes enacted.
Here's what we know so far.
Xbox Live Gold: New pricing, tiers, and changes
Microsoft has done away with its 12-month Xbox Live Gold membership program.
New subscribers will have to pay higher subscription fees unless they want to opt for Xbox Game Pass options.
Both 1-month and 3-month plans have remained largely the same, raising $1 and $5 respectively for $11 and $30 options.
New 6-month options will now cost $60, which is a $20 price increase from the original $40 pricing.
There is no longer a 12-month membership option, so now year-long memberships will cost $120 for Xbox Live Gold members.
Existing 6-month and 12-month memberships will continue to renew at the current pricing tier, according to Microsoft.
Users can convert their Gold memberships to Xbox Game Pass Ultimate and have the rest of their membership time converted at no extra cost for up to three years.
Xbox Live Gold: Microsoft explains reasoning behind price hike
Microsoft explained its justification behind raising Gold pricing, stating that it had not "changed for years" across several markets.
In a way, the company is looking at market costs and adjusting for how prices have raised over the years.
Raising prices could be a simple way for Microsoft to help funnel users into purchasing Xbox Game Pass Ultimate subscriptions.
For just $15 a month, players get all of the same features as Gold, but Xbox Game Pass access is included.
That means subscribers not only get to play games online, but they get a wide variety of titles to play as well.