Wrestling Rumour Roundup: WWE Studios expansion, Ruby Riot’s name change and Broken Matt coming to WWE

This week’s roundup contains some interesting rumours about Matt Hardy’s “Broken” gimmick coming to the WWE and some details on WWE’s plans to expand their studios.

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WWE Studios Expansion: All you need to know

WWE Studios, the film and motion picture arm of the WWE conglomerate – is expanding the company to include “scripted, non-scripted, family and animated television”.

“Our new expanded focus on television and digital continues to push WWE  Studios as a multi-platform production company with the ability to  create original content for global distribution, as we have successfully  done for the big screen,” said Michael Luisi, President WWE Studios.  “We look forward to identifying key partners to work alongside us while creating opportunities to use our on-screen WWE talent in new and  exciting ways.”

WWE has been eager to portray itself as a multi-platform corporation and break away from its “wrestling-only” promotion. It sets them apart from their competition, and we have already seen a great deal of content pumped out from the WWE Studios – such as the successful Total Divas and Total Bellas TV series.

WWE creating a new gimmick for Matt Hardy

Broken Matt may be back after all! Since Matt Hardy has joined WWE from Impact, he has lost his “Broken” character, and all his nuances that went with it. The wrestling world misses it dearly, as it was a breath of fresh air for viewers of Impact Wrestling. However, WWE is looking to re-create the character, but without the “Broken” name. 

WWE reached out to Anthem Sports about bringing back the broken gimmick to Matt Hardy, and Ed Nordholm made the following statement:

“We have seen the character development  and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend  this to all of our current and former talent.”

Ruby Riot undergoes drastic name change

As we saw yesterday, Ruby Riot has been called up to SmackDown Live! main roster. However, she has undergone a name change to… Ruby Riott. Why? It’s quite unclear at the moment, but we can see it definitely has changed – her titantron and third nameplate graphics all state “Riott” with two T’s. 

One reason may be due to the name belonging to a literary character, reports WrestleZone. There is a book series that was published in 2015, which features a fictional rock band called Ruby Riot. With Ruby’s new prominent role on SmackDown Live, WWE could simply be avoiding a potential trademark fight by stylizing the name differently. Either way, it’s a minor change and I’m sure it’s gone rather unnoticed. 

What do you think about today’s hottest rumors? Let us know in the comments below!

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