Nike Día de Muertos Somos Familia Collection OUT NOW: Release date, price, and where to buy

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As the Día de Muertos, also known as the Day of the Dead, celebrations draw near, Nike has revealed a new "Somos Familia" sneakers and apparel collection in recognition of one of Mexico's most important traditions.

"Somos Familia" is described as the unbreakable bond between families and their memories which Nike has portrayed through bespoke illustrations and graphics across its upcoming Día de Muertos capsule.

The range includes a selection of tees and shirts as well as new Air Force 1s, Jordan 1s, Air Max 1s, and a pair of what we feel as some of the best Nike Dunks we've seen as of late.

As a result, we feel there's definitely a lot to look forward to from the "Somos Familia" collection, regardless of your sneakers preference. With that in mind, here's everything we know so far about the capsule's release date...

Nike Día de Muertos Somos Familia Collection Release Date

According to Nike, the "Somos Familia" collection is out now as of 22 October 2022 in preparation for the Día de Muertos celebrations to commence in November.

However, the Air Force 1s and Dunk Highs hit the shelves slightly later on 26 October based on their listings on Nike's SNKRS launch page.

Regardless, the Day of the Dead collection looks to be available to buy right now if you're interested in any of the apparel or sneakers. If you're still unsure though, then perhaps a closer look at the designs might change your mind...

Nike Día de Muertos Somos Familia Collection Designs

As touched on, the "Somos Familia" collection is rooted in family values; however, there are several nods to the Día de Muertos in each of the designs which we feel make the shoes some of the best sneakers for fall around.

For instance, the Nike Dunks combine suede with embroidered detailing to capture both salt and water, two elements commonly associated with Mexican ofrendas.

Nike Dunk High "Somos Familia" product image of a brown and orange suede sneaker with a split design to represent salt and water.
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Credit: Nike

The Air Max 1s are then themed around Cempasúchil, the marigold flower which is said to guide the way to the ofrendas. The result is an orange a cream design featuring a Cempasúchil pattern around the mudguards.

Nike Air Max 1 "Somos Familia" product image of an orange and cream suede sneaker featuring a Cempasúchil-inspired pattern.
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Credit: Nike

The Air Force 1s then take a slightly different approach as Nike uses their design to reference pan de muerto, the traditional Día de Muertos bread that is said to symbolise the cycle of life and death.

Nike Air Force 1 "Somos Familia" product image of an embroidered and stitched sneaker dressed in light cream and yellow with a black midsole.
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Credit: Nike

To round off the sneakers, Nike has also introduced this Air Jordan 1 Zoom CMFT inspired by the candles traditionally placed around the ofrenda. The sneakers combine suede textures with marigold flower graphics in the Swooshes.

Nike Air Jordan 1 "Somos Familia" product image of a rattan and orange sneaker featuring a marigold flower graphic.
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Credit: Nike

Finally, a selection of matching tees and a shirt has been revealed to complete the "Somos Familia" collection. Each one features a different Día de Muertos theme, but they all utilise the same fall colour palette as the sneakers.

Nike "Somos Familia" apparel product image of a collection of black, white, and orange tees next to a beige shirt.
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Credit: Nike

Nike Día de Muertos Somos Familia Collection Price

The sneakers cost $140 in adult sizing upon their arrival alongside the accompanying apparel.

It doesn't appear as though smaller and presumably cheaper kid's sizes have been released at this moment in time, although this may change over the coming weeks.

Stay tuned for future price updates right here as and when more information is revealed by Nike.

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Where To Buy The Nike Día de Muertos Somos Familia Collection

As mentioned, you can find the Air Force 1 and Dunk Highs listed on Nike's SNKRS launch page right now.

The rest of the collection should also be available through the Nike store.

Alternatively, you can find the Dunk Highs, Air Max 1s, Air Force 1s, and Jordan 1s listed at StockX right now if you're looking for another way to purchase the collection.

Check out our list of the best places to buy sneakers for more information on this.

Similar Products You Can Buy Now

If you miss out on picking up your favourite sneakers or apparel from the Día de Muertos collection, then here are a few alternative options to consider available now.

Nike Dunk High "Casette Playa"

Nike Dunk High "Casette Playa" product image of a black sneaker with an orange midsole and red and yellow accents.
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Credit: StockX

Air Jordan 1 Mid "Día de Muertos"

Air Jordan 1 Mid "Día de Muertos" product image of a white, dark purple, and orange mid-top sneaker.
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Credit: Nike

Read More: Best Jordan 1 Colourways Available Now

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