Well its official, the brand split is back, and while it may not have worked in the past, WWE is a very different place now. When brand splits happen, they bring about new and exciting things, and the roster is bound for a shakeup. Below are five reasons why this brand split is good for the company, and improves the company in the long run. Talent The biggest benefit of the brand split has always been the ability for new talent to emerge in the main event scene. Many of the stars of the past decade can attribute their opportunities directly to the fact that the brands were split. Many superstars were afforded chances to fight in the main event, which they would have never received had WWE continued to operate as one brand. This will again happen with this new brand split. With more spots to fill on television, many mid card wrestlers will be elevated to the main event, and many undercard wrestlers and jobbers, will be able to get more time in front of the fans, and turn their career around. With more exposure these wrestlers can develop in the spotlight and become real fan favourites. Strength in Depth One of the biggest issues WWE have had in years past is a lack of depth throughout the roster. It used to be the stars and then the gimmicks with no real mid carders in sight. The difference now is that the roster is littered with unbelievable talent from top to bottom. There are the main event stars, the mid carders, the high flyers, the pure wrestlers, the promo kings and many more types of wrestler. In the past, WWE struggled with getting fans to like anyone but their main event stars, now every wrestler has a following throughout the roster, so can be elevated to the main event with the following to keep them there. The Internet The world is in the age of the internet, and that is an incredible tool for WWE to use. In the past, to see the stars, they were only on television or pay per view, now however you can watch them wrestle, see them in their daily life, meet their family via social media, you can even see what they had for breakfast if you want. With this new age, people have a ridiculous amount of access to their favourite wrestlers. This makes them seem more human, and therefore much more relatable. Fans now see what it takes to be a star and they realise that with hard work and dedication they could have the chance to one day be there. This is down to the ability to recognise more superstars because they have more chance on television with a split brand. NXT The impact of NXT cannot be overlooked and could end up being the main reason that the brand split succeeds this time. The last time this brand split happened, WWE had feeder organisations, but because they were in front of small audiences they didn’t have much of a following so arrived without fanfare. Now however with NXT being owned and operated by WWE, when a wrestler is called up, they are already a star in their own right. Add to that the world renowned performance centre and superstars from all corners of the planet are waiting for their opportunity in WWE. Stars of former rivals are appearing on NXT almost weekly, and this is helping to show the world that WWE is the place to make your name. The roster size in NXT is perfect for a brand split too, as in days gone by, an injury would mean someone would need to move to the main event, however they then couldn’t replace them on the mid card, with the depth of talent now however, that won’t be a problem. Competition The final reason this brand split will succeed is competition, or lack thereof. WWE is the biggest wrestling organisation in the world, without any rivals even close to it. This could be seen as bad, because they know they will never lose to another brand, however this is actually a blessing in disguise. With organisations like WCW fighting and losing against WWE, other brands know not to attempt to usurp them, and therefore stay away from a ratings battle. Organisations like Ring of Honor, Lucha Underground and New Japan Pro Wrestling have large fan bases but pale in comparison to the weight of WWE so therefore aren’t a direct challenge to them. RAW is the biggest name in wrestling as a show, and much to the delight of WWE, Smackdown is the second largest. This being the case, and unlike last time, they can push the bar further and further knowing that they won’t lose ratings to another wrestling company. This will therefore improve the product, while also helping the split to succeed. In relation to NXT too, each week a new indie star arrives in WWE from what would be rival organisation. Top Stars from TNA, ROH, LU and NJPW have all arrived in recent months, and been treated with a respect WWE wasn’t always know for with rival stars. It is a new era in WWE, a better era, and an era primed for a successful brand split.