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5 potential problems with WWE’s ‘Brand Split’

Last week WWE announced the return of the 'Brand Split', where they would have separate rosters for Raw and Smackdown - each with their own


Last week WWE announced the return of the ‘Brand Split’, where they would have separate rosters for Raw and Smackdown – each with their own storylines and exclusive feuds. On Friday we looked at why the split could be good for WWE. Now we examine the potential issues it may bring up. Overexposure of the main eventers So, along with a brand split comes the inevitable draft, and roughly halving the roster between the two shows, as well as a few potential NXT call ups. This will however leave huge problems with both shows now being live, more specifically Raw. 200 episodes and nearly four years ago, WWE made the choice to turn their flagship show a mighty 3 hours long, which has proven to be foolish seeing that in 86% of those 3-hour shows they’ve seen an audience decline in the 3rd hour. With it already being proven to be a turn off with the fans, how will it fair with less superstars taking up the timeslots? There’s a hell of a lot of talent on this roster but there’s very few superstars who can fill huge timeslots that will be opened up when the mid-card leaves. Smackdown ratings don’t improve Smackdown, to be blunt, hasn’t been good in a long time. Ever since the brands came together as one it was treated as a show primarily for the mid-cards to get their on-screen time and didn’t really see any serious feud development or title changes seeing as it was always pre-taped. But now it’s live, and that in itself is a huge gamble, because frankly Smackdown no longer has a good reputation, you have to ask, what if the ratings don’t improve? Going live doesn’t mean that the content is immediately going to get better, and with that perhaps neither will the ratings. House Show attendances With WWE now having two separate brands, could this mean we see two separate house show tours again? If WWE do decide to go down this root, how will this affect the House Show attendances? Whether you like it or not, buying a ticket to a house show did not guarantee you to see your favourite stars, with the WWE on more than one occasion doing two shows in different locations on different nights. Now if one roster becomes a lot more popular within the fans, they may be more drawn to one house show then another, which could lead to falling house show attendances. Too much, too often With the WWE shifting Smackdown to Tuesdays and making it live once more, it begs the question, is there such a thing as too much content? When the main roster shows were separated we had 3 days between them, which is just enough time to not forget about what you’ve seen on Monday night, but also just long enough to want to see another two hours. But, it is now live on Tuesdays from July 19th, giving the fans literally no time at all without the product, which again hits out the point about overexposure. And for the more hard-core fans who watch every single thing that goes on within the WWE, there’ll be three consecutive nights a week with something on, and with one week per month potentially having FIVE consecutive days of WWE programming if the NXT specials fall on the same week as a main roster pay-per-view. The return of brand-split pay-per-views Ever since the WWE went PG there has been a lot of Pay-Per-views that have been mediocre at best, you could even go as far as to say that a lot of them have simply been stepping stones to get through the next of the ‘big four’. With the WWE struggling to churn out 12 pay-per-vies worthy of their money, what would happen if we were to see even more? The storylines lately have been stale at best and very repetitive, with WWE pretty much copying and pasting storylines from the oh-so-glamorous attitude era and trying to make them work now. It will probably just be more of the same, just twice a month. Average at best, going all the way back to the days of December to dismember. May god help us all if that were to return.


Liam Shone

Liam is a WWE/Football writer for the site and supports the Oakland Raiders and Liverpool FC. He's been writing for Realsport since March 2016 and began a degree in Sports Journalism in September 2016 at Southampton Solent University.

5 potential problems with WWE’s ‘Brand Split’

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