Things are moving on apace for the Rams in LA as the movement to the west coast continues for the team. In the latest development in their relocation to the city of Angels, the Rams have come to a formal agreement for an interim training facility for them to use until they have finished construction of their permanent facility. The Rams announced that they have reached a firm agreement with California Lutheran University, to enable them to use the facility to train their squad for the next two years. As part of the deal, the Rams have agreed to pay for the installation of two full practice fields; a fully paved parking lot, offices, training spaces, and full locker rooms to be located on the North-Western corner of the University Campus. In the meanwhile, the Rams will be training at Oxnard, previously used by the Dallas Cowboys, for two months. In July, there is a possibility that they will then move to UC Irvine in Orange County for July-August, before finally settling in a Cal Lutheran for the long/short term. With the New series of Hard Knocks confirmed as being focused on the Rams this year, having a brand new facility built in time for them to record would be a nice start to the “New Look LA Rams” for the 2016 season, but the current agreement sees the Rams agreeing to full residence starting in March 2017, hence the UC Irvine Deal. This provides the Rams with two clear options for filming the new series, and I’m sure that the head office will think long and hard on exactly where they want to be seen training this year. Hard Knocks provides a fantastic opportunity for a franchise to shine a light on their organisation, and win fans from across the country, and with the big move going ahead, the Rams are focusing heavily on their brand right now. With the long term options for a training facility still in the wind, this two year deal gives the Rams a little breathing room when it comes to training. Interestingly enough, Thousand Oaks – the Lutheran site – is one of the sites being considered for the long term facility. So the team could well use this time period to see how the site fits for the team, with infrastructure and transport links, before committing to a facility in the long term. The next few years will be a major re-branding project for the Rams in LA. With several lacklustre seasons behind them, the move to LA presents some major opportunities to wipe the slate clean for the brand. With the TV spots coming from Hard Knocks, and the International Series agreements that they have agreed to, this whole thing is make or break for the Rams. The level of National and Global coverage for this team is at a level not seen for many years, and not many teams get the opportunity to hit as big a market as LA will in the next 3 years. The question is, will they be able to capitalise on the coverage they have been given, and convert those figures into growth. Fans don’t necessarily get you wins, but wins will definitely get you fans. The Rams have put their money where their mouth is, but now it’s down to the players to perform when it comes down to it.