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NFL International Series: Rams to play international game in each of next 3 seasons

The L.A Times reported Friday that Stan Kroenke owner of the L.A Rams, while speaking as part of a panel Friday at MIT, stated that the Rams


The L.A Times reported Friday that Stan Kroenke owner of the L.A Rams, while speaking as part of a panel Friday at MIT, stated that the Rams will play international games for the next 3 seasons. The Rams are scheduled to play in London next year, and will play their home games at the Coliseum while their new ground is built in Inglewood. Kroenke said that the Rams will build their profile internationally while their new stadium is built to raise their profile both in England and further afield. Kroenke, who also owns north London based football club Arsenal, has a vested interest in taking the Rams to an international audience. As the owner of Arsenal, he has a huge club based in the capital of England, and with the recent move back to L.A for the Rams, he now has two enormous markets in which to work with his teams. Arsenal are a huge, global brand with players from all over the world and fans from even further, whereas while in St. Louis, the Rams struggled with a smaller market in which to work in. By going international, Kroenke has a ‘new’ team to market, because not only do they have a new name, but a fashionable city in which they are based. Teams such as the L.A Lakers and New York Yankees have in the past sold merchandise based purely on knowledge of the brand as opposed to the team. Kroenke is hoping to exploit this through Arsenal and a worldwide knowledge of his brand, resulting in more hard-core fans for the team and more casual fans for the fashion. The NFL is yet to confirm this, however if a team is volunteering in order to raise the league profile, Kroenke and the L.A Rams should get the green light.

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NFL International Series: Rams to play international game in each of next 3 seasons

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