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Coldplay – the right choice for the Super Bowl 50 halftime act?

The announcement has been made for the Super Bowl 50 halftime act headliners. What legendary American act have the NFL signed to celebrate a


The announcement has been made for the Super Bowl 50 halftime act headliners. What legendary American act have the NFL signed to celebrate a half-century of their annual championship game? Which classic group that really sums up entertainment in America have they pulled in to get the hearts of all those football fans pumping? Coldplay. The British musical equivalent to custard. This multi-million album selling coma-inducing assault on the senses are going to take to the biggest stage in the American sports calendar for the greatest celebration of football the world will have ever seen – they will be the official Super Bowl 50 halftime act headliners. So why did the NFL select the poor man’s Radiohead to front the greatest half time show on earth? Let’s take a look at the history of the show, and see if we can come to some sort of conclusion. Up until the 90’s, the show was simply the host state’s marching band playing some patriotic tunes to a themed show. In 1991 – at the 25th anniversary show – the NFL decided to modernise, and pulled in the New Kids on the Block to perform. This was followed by a quick succession of pop stars, such as Gloria Estefan, Michael Jackson, and Diana Ross. Legends such as James Brown, Bruce Springsteen and the Rolling Stones have walked the stage. Alongside them, such influential pop acts as Madonna, Prince, Beyonce, and Paul McCartney. These people are all legends in their own right, and have influenced the very face of music. There have been other people on the stage too. Nelly, Christina Aguilera, and Janet Jackson have all staggered around the stage at some point. P Diddy and Queen Latifah have looked lost out there at times. So what puts these acts alongside the legendary ones? Why are the NFL selecting these acts too? Record sales, and tour dates. It’s much easier to book an act that is touring and promoting. When you’re trying to bring in an audience, you need to try and capture the musical zeitgeist, and the best way to do that is to book whoever is massive at the time. The NFL is fighting with other networks that try to counter-programme the half-time show – not to mention the audience at home using the time to load up on wings and beer – so they have to make sure that the people headlining are going to pull viewers. Coldplay are huge in America right now. The Coachella trust fund crowd cannot get enough of their dreary, tuneless warbling, and these people essentially own the concept of what is popular right now. Having just released a new album, and starting a major world tour, it makes absolute sense to get the musical equivalent of the colour beige to headline Super Bowl 50 right now. From a business perspective, it makes absolute sense, and you’re just going to have to accept that. So, to surmise: Coldplay are playing the Super Bowl 50th half time show, I don’t like them, and there’s absolutely nothing that you or I can do about this


Coldplay – the right choice for the Super Bowl 50 halftime act?

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