The Golden State Warriors are seeking a deal in the region of $15 million to $20 million per year for advertisement logos on their jerseys.
The sum would seemingly eclipse any deal that is sought after by other teams in the league, including the current NBA champions, the Cleveland Cavaliers.
A trial period for jersey sponsorship that will last around three years will be introduced by the NBA in the 2017-18 season. It will consist of 2½-inch by 2½-inch patches on the upper left area of jerseys, which can be freely sold by the teams respectively. Nike will officially take over as the league’s new apparel-maker after the 2016-17 season, hence the patches will sit across from the traditional Nike swoosh
The Philadelphia 76ers were the first team to secure a deal with an advertiser, negotiating a three-year deal with StubHub worth $5 million per year.
With a ‘big four’ now in place, the Warriors will feel best placed to command such a figure from sponsors. Advertisers will be willing to pay more money if a team has a high number of national television broadcasts and based on the hype surrounding the Warriors after Kevin Durant’s arrival, they will be favourites to lock up the best deal in the market.
The only factor that could stand in the way of the Warriors deal is the uncertainties over the futures of star players. It is conceivable that Stephen Curry and Kevin Durant could both leave the Bay area before the sponsorships even come into effect. Therefore reducing the amount of televised games granted to the franchise and reducing the overall value of the deal.