The British television company Sky UK have announced that they have invested a staggering amount of £1.55 million, or $2 million, into Ginx TV, a well-known British company who owns Britain and Ireland’s 24-hour eSports TV channel GINX eSports TV. GINX eSports TV is known for hosting major eSports tournaments in addition to other independent programming.
To become Britain’s biggest eSports channel, they also host big eSports tournaments like Turner’s ELEAGUE tournament, FACEIT’s eSports Championship Series and Valve’s The International Dota 2, which GINX eSports TV said they will be covering live from their new studio at King’s Cross. Apart from these, GINX will also have other famous content partners such as Riot, Activision, EGL, and Gfinity, and more will be announced.
Outside of the U.K. and Ireland, GINX eSports TV is watched by an additional 23 million households, thus making it the largest eSports TV channel in the world, with a total of 37 million watchers.
Emma Lloyd, group director of business development and strategic partnerships at Sky, commented:
“We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of esports and its audience. At Sky we are committed to bringing new programs and channels such as GINX eSports TV to support and extend our leadership position in content.”