Jeremy Lin, current PG for the Brooklyn Nets, is no stranger to the eSports scene and after numerous appearances at various ‘Dota 2’ tournaments has finally pulled through on his goal of “Endorsing an eSports team”. Earlier this week, Lin signed a deal with a Chinese company called ‘China Digital Group’ and ‘VICI Gaming’ to create a new ‘Dota 2’ team with a fully stacked roster including “Agressif”, “Nono”, “rOtK”, “hym” and “Fenrir”, making it on paper one of the strongest teams in the region.
An entirely unseen role would be surprising in Lin’s case as he’ll be taking up the role of ‘team honorary captain’ and is of course not the first NBA player to get involved with eSports. Jonas Jerebko of the Boston Celtics purchased ‘Renegades’ eSports company just a few weeks back, former NBA star Rick Fox set up his own team in the form of Echo Fox last year, and Shaquille O’Neal owns shares in NRG eSports.
What does this mean for eSports?
A bright spot in my opinion as more influential people, especially in traditional sports, become early adopters of this trend will not only fuel the scene with fresh ideas but will also give eSports enthusiasts a wider window to view a dynamic range of different talents. We can also see an uptick in competition as premier teams will be forced to showcase how ‘good’ they really are by going head to head against hungry teams looking to make a name for themselves.
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