NBA 2K20: 2K Sports announce deal with top-rated rookie

2K Sports have added a superstar to their lineup and it could impact the NBA franchise for years.

NBA 2K20 is just over a month away now.

With a 6 September release date for Xbox, PS4, Switch, and PC, and The Prelude demo dropping on 21 August fans are starting to get seriously excited for the latest installment of the game, and now hot-shot rookie Zion Williamson has signed on with the 2K Sports franchise.

The power forward from Duke was the first overall pick in the 2019 NBA draft, and has already signed a range of exclusive sponsorship deals, including a seven-year deal with Jordan, with 2K Sports the latest to add the Pelicans man to their roster. All of this and he’s yet to make his NBA debut.

2K Sports released a new video to their official YouTube channel on Tuesday afternoon entitled ‘NBA 2K20: Next Up Feat. Zion Williamson.’ The video shows Zion talking about his career aspirations both in real life and what the future holds for him in 2K.

READ MORE: NBA 2K20: Which edition should you buy?

The deal, which is believed to be a multiyear partnership, will see Zion appear at consumer events, social activations and participate in various in-game initiatives. 

The exact details of the deal have not been confirmed, however similar deals in years past would suggest that Zion will feature heavily in promotional work and in game segments for the foreseeable future.

Zion has already been confirmed as the highest-rated rookie in this year's edition of 2K and spoke of his excitement in joining the 2K team in a press release on Tuesday afternoon: 

“I’m excited to officially join Team 2K and be a part of this global phenomenon, where people around the world can play as me. I’m ready to put my imprint on basketball culture and be a part of the team that represents what’s next in the sport.”

READ MORE: NBA 2K20: Everything you need to know

Want to share your opinion? Why not Write For Us?

Tom Young


20 year old student currently studying Sports Journalism at the University of South Wales.