With the NFL season over, European football into the second half of the season and the NHL commencing a unique campaign - EA has chosen for this to be the time to slash the prices of its sporting heavyweights.
FIFA 21, Madden 21, NHL 21 and UFC 4 are all on offer in the EA publisher sale on Xbox - with all the games' editions available at a discount.
If you're new to the franchise, for this price - you need to join in on the action.
The initial discount price here may not be that special, but PS Plus members can get the title for just $18.86 / £18.86 thanks to the Double Discount sale.
For just 20c or £3 more, you may as well go for the Champions Edition.
It includes 5 rare Ultimate Team gold packs, a Kylian Mbape loan item, a Career Mode "homegrown talent", a FUT ambassador (Trent Alexander-Arnold, Joao Felix or Erling Haaland) loan item and soundtrack artists FUT kits and stadium items.
The most lucrative edition is similar to the Champions Edition, with the only difference being the add-on of 10 rare gold packs, rather than 5 - which may not quite warrant the extra cost.
With the NFL season over, you can see Madden's price has come plummeting down.
That said, it may be worth waiting before we get a little bit closer to Madden 22 before you make a move.
If you are going to pick up Madden, go for the Superstar Editon.
For just an extra $2 / £2, you will get Lamar Jackson, Patrick Mahomes and Shaun Alexander in Madden Ultimate Team.
With the new NHL season only recently getting underway, you may be tempted by NHL 21 - especially with the game at half-price.
For just $1.50 / £1 more, you may as well go for the Deluxe Edition.
This includes 10 HUT Premium Packs, HUT Cover Athlete Choice Pack (Ovechkin, Matthews, McDavid, Pettersson, Laine, Subban), Be a Pro XP Boost, Bonus Trail and Specialization points, and 2 unlocked Hockey Bags.
The Great Eight Edition offers you the same as the Deluxe, but with 16 HUt Premium Packs and 5 Unlocked Bags.
This version includes NHL 94 Rewind - today's teams and today's rosters with controls and graphics from 1994.
For just $3.50 / £2.25 more, this may just be the best deal of the lot.
With the next UFC title not likely to arrive until 2022-23, you should jump at the chance at UFC 4 for this great price.
EA in fact just boosted Next Gen performance for the MMA title, so for those on Series X|S - your time is now!
The Deluxe Edition includes some epic bonus fighters: Tyson Fury, Anthony Joshua, Bruce Lee and Brock Lesnar, as well as the starter bundle of 500 UFC points, jean shorts, two tank tops and a backyard player card background.
Other EA games on offer
It's not just the sports titles available in the sale, here's a quick run-through of the other big hitters on Xbox consoles.
Yes, Apex Legends is a free title - but various editions and add-ons are available.
The Battlefield V Definitive and Standard Editions are 60% off and 65% off respectively.
Star Wars Triple Bundle
If you are yet to play Squadrons, you can pick the 2020 release up for 40% off.
Need for Speed
Two Need For Speed games are on offer.
The Sims 4
The Sims 4 can be picked up through EA Play for 75% off, with various Bundles, Expansion and Packs available at 50%.
This includes City Living, Discover University, Get Famous, Island Living and more, with the Deluxe Party Edition 75% off.