'This is an article from Issue 1 of Champions Journal'
The eChampions League does not just mean an unprecedented opportunity for gamers – it also highlights the increasing crossover between football and esports.
It was not just Jurgen Klopp and his Liverpool players who had the thrill of lifting a trophy in Madrid on the evening of Saturday 1 June. For the very first time, another competition winner was crowned at the Estadio Metropolitano that night – eChampions League victor Chris “NYC_Chris” Holly.
FOCUSED: UEFA eCL Champion Chris "NYC_Chris" Holly
The American video gamer had triumphed in the inaugural eChampions League grand final the previous day and duly received his trophy pitchside ahead of the kick-off between Liverpool and Tottenham Hotspur – a glittering reward to go with $100,000 in prize money.
“Madrid was a
once-in-a-lifetime experience,” says Holly, a professional for the New York
City FC esports team. “I never thought I would be at the Champions League final
and especially not on the pitch before to lift the trophy in front of the
moment marked a telling moment too for the burgeoning esports realm. The
creation of the eChampions League represented another staging post in the
sector’s rapid journey from niche pursuit to mainstream popularity at a time a
growing number of clubs across the continent are opening esports departments.
“It’s been different because it’s the Champions League,” says Holly, whose own love of football was fed by the EA Sports FIFA series while growing up in the United States. “It was the first-ever event in the eChampions League so it was an amazing feel and great competition.”
FIFA 19 was the game of choice when the groundbreaking campaign began with online qualifiers in early March before the best 64 competitors gathered the following month in Manchester for the chance to become one of eight finalists.
For the eight who went through, the prize was the chance to compete for the title in Madrid on 31 May. There were quarter-final and semi-final contests before it all came down to a showdown between Holly and his Bulgarian opponent, DrNightWatch, in a final the American won thanks to a line-up flush with current and former talents – including a certain iconic Dutch playmaker. “My must-have has to be Ruud Gullit,” explains Holly. “He’s just an all-around player. He can attack, defend, jump and shoot.”
It was in 1978, the year Space Invaders was released, that Gullit signed his first professional contract; nobody then could have imagined that football clubs four decades on would be embracing the sports gaming industry as they are today.
In Spain, where Valencia were the first club to establish an esports division, Real Madrid have since included a new esports arena as part of their Santiago Bernabéu renovation plans, while in France, Paris Saint-Germain have separate sponsorship agreements for their esports teams, as well as their own chief gaming officer charged with player recruitment.
GOAT: NYC Chris with the UEFA eCL trophy
Even where there might have been some scepticism, there is a willingness to explore this fast-expanding realm. Not long after their president, Uli Hoeness, had said “young people are supposed to do sports on the training ground”, Bayern Munich declared in February this year their openness towards pursuing esports possibilities in the near future.
Europe’s biggest teams, it seems, can no longer afford to ignore this new avenue for increasing name recognition, particularly among younger fans and in countries where the classic bonds of club fandom are less strong. Hence, for instance, Manchester City’s move last year to become the first Premier League club to launch a FIFA Online team in China.
Back in the US, Chris Holly’s fortunes shine a light on how quickly the esports sector has grown in recent years. While the European Cup itself has existed since 1955, the professional esports market has mushroomed in a short space of time, fuelled by online platforms with a global reach and huge numbers of fans worldwide. As a result, new opportunities are opening up for talented gamers.
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“I never thought I would make a living out of esports,” says Holly. He learned the ropes by playing against his brother as a child but now, suddenly, had a high-profile platform in the shape of the eChampions League. “Two or three years ago, I used to watch them play and wished I was like them.
A couple of months after, I got signed and the rest is history. I think esports has really grown the past couple of years, especially FIFA. Overall, it’s only going to get better.”