100 Thieves has risen to stand as one of the leading lifestyle, content and esport organizations over the last year since its inception spawned off the idea of former competitive Call of Duty player and YouTube celebrity Matthew "Nadeshot" Hagg. Fielding prominent teams in League of Legends, Apex Legends, Fortnite and Call of Duty where the latter team has captured back-to-back Major Call of Duty Open Events over the last few months.
Towards the back end of 2018, 100 Thieves announced the conclusion of its Series A funding round which saw prominent pop culture figures such as agent Scooter Braun and worldwide sensation Drake be focal points of the investment team and join the board of directors.
With the organization securing multiple household name sponsorships with the likes of Red Bull, Rocket Mortgage and Cash App which the latter has most notably sponsored their new content creation house along with the kickoff of multiple podcasts featuring Nadeshot and streamer Jack "Courage" Dunlop.
During the organizations Series A funding round they ended with a total raised of $25 million, now the company is making new strives in the gaming and lifestyle world.
100 Thieves has announced that it has concluded its Series B funding round recently just a mere nine months after its Series A round. The new funding round has raised a total of $35 million along with a new member of 100 Thieves Board of Directors.
Artist Capital Management, the New York-based growth investment firm, has led the $35M round and its Chief Investment Officer, Josh Dienstag, will join 100 Thieves’ Board of Directors. The Series B also includes a new investment from Aglaé Ventures, the technology investment firm of Groupe Arnault, controlling shareholder of Louis Vuitton Moet Hennessy (LVMH). Dienstag had this to say about 100 Thieves:
“As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming,” said Josh Dienstag, Chief Investment Officer of Artist Capital Management.“ 100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.”
Along with the additional capital and the new Board of Director, 100 Thieves has also announced the development of its new 15,000 sq ft headquarters. Located in Los Angeles, this new facility will house the company’s entire operation – including esports practice facilities, streaming stations, a content production soundstage, and an apparel development workshop. Most notably, 100 Thieves headquarters will also serve as a retail storefront for the brand’s upcoming apparel drops.
The new HQ more specifically the retail store will see avid fans of the organization rejoice as in the past all of 100 Thieves seasonal drops have sold out in minutes with profit ranging up to $500,000 as reported when they announced their new VP of Partnerships Doug Barber this past week.
Exciting times are ahead for the North American organization who have mustered together a prominent following over the last year and continue to grow each day.
Any thoughts on what esports 100 Thieves will expand to? Comment below!